![]() Helps break through the cluttered content landscapeĮducational videos allow you to highlight your product’s key value propositions and put it in the best light possible.With its bright colors and clear graphics, animated explainer videos can break down a new idea or service to make it digestible to an audience. ![]() They are great at breaking down more intangible products like services, tools, or apps. Įxplainers make learning about a new product or service fun and palatable - especially compared to reading an article or trying to absorb printed graphics. Explainer videos are popular: 96% of people have watched one. Explainer VideosĮxplainer videos simply break down how a product or service works in an informative but friendly fashion. Small business videos are typically used to show off the features of a local business and its unique offerings. They could be centered on topics like teaching safety protocols when using specialized equipment or how the company’s structure functions. Training videos are aimed at educating employees. Corporate videos tend to be simple but should still be made with quality in mind. There are a few subgenres worth considering: Corporate VideoĬorporate videos are distinct from ads as they’re generally aimed at a company’s existing demographic or its employees. Brand/Company Videoīrand and company videos explain the nature of your company and what your brand stands for. Here are seven different types of video production to consider. But what are the different types of videos and video marketing trends that you can use to promote your brand during your video marketing campaign? If you’re looking to boost your brand’s customer engagement, you’re probably already considering video production.
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